Big Salad (A Cup of Jo)
by Joanna Goddard
Daily life, better. Joanna Goddard's lifestyle newsletter 'Big Salad' delivers a mix of culture, design, relationships, and the famous 'Friday Links' that define the modern women's lifestyle web.
About Big Salad (A Cup of Jo)
A Cup of Jo's 'Big Salad' is the evolution of the lifestyle blog. It's built on a massive, highly engaged community (famously referred to as 'the nicest comments section on the internet'). The newsletter provides a weekly mix of deep-dive interviews, design snapshots, and the iconic 'Friday Links' that have been a cornerstone of digital culture for over a decade.
What Makes This Newsletter Unique
Community Warmth. It is one of the few large-scale lifestyle publications that maintains a deeply personal, safe, and conversational 'neighborhood' feel.
Who Should Subscribe?
Anyone looking for a smart, kind, and beautifully curated window into modern adulthood, design, and culture.
Content Format
A long, personal Substack post with high-quality illustrations and the famous '10 Links' list.
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Pricing & Subscription Options
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Our Take: Pros & Cons
Pros
- Exceptional community engagement and warmth
- Incredible eye for 'finding' the next cool thing/book/brand
- Vulnerable and honest writing on relationships and parenting
Cons
- Can feel very geared towards a specific demographic (urban mothers/professionals)
- Content is more 'feeling' and 'culture' than 'hard news'
Frequently Asked Questions
Is it just for women?
While the primary audience is women, the culture, design, and travel content is relevant to anyone who enjoys smart lifestyle curation.
How often is Big Salad (A Cup of Jo) published?
Big Salad (A Cup of Jo) is published weekly.
Who writes Big Salad (A Cup of Jo)?
Big Salad (A Cup of Jo) is written by Joanna Goddard. Joanna Goddard is the founder of A Cup of Jo, one of the first and most successful independent lifestyle blogs. She is known for her vulnerable, community-centered writing and her impeccable eye for trends.
About the Author: Joanna Goddard
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