Brand New (UnderConsideration)
by Armin Vit & Bryony Gomez-Palacio
The best (and worst) of branding. Brand New provides a critical and detailed look at corporate and brand identity work from around the world.
About Brand New (UnderConsideration)
Brand New is the definitive resource for anyone interested in branding. It chronicles the rebrandings of major companies and organizations, providing side-by-side 'Before and After' comparisons and a rigorous critique of the technical and strategic choices made. It is famous for its opinionated, expert-led commentary.
What Makes This Newsletter Unique
Critical Rigor. Unlike 'showcase' sites, Brand New actually explains *why* a logo works or fails, often sparking intense (and educational) community debate.
Who Should Subscribe?
Designers and marketers who want to understand the current state of global brand identity design.
Content Format
A daily email with 'Review' (deep dive), 'Noted' (short brief), and 'Linked' (external news) sections.
Pricing & Subscription Options
Free + Premium
- Daily / Weekly emails
- Free tier with core content
- Premium tier with extra features
- Unsubscribe anytime
Free daily email + Paid membership for full archives and deeper analysis
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Our Take: Pros & Cons
Pros
- Exceptional depth of analysis
- Great at identifying industry-wide visual trends
- Very high-quality technical presentation of brand assets
Cons
- Full access to the deep-dive reviews requires a subscription
- Strong opinions might clash with your own design taste
Frequently Asked Questions
Can I submit a rebrand?
Yes, they actively encourage designers and agencies to submit their latest identity work for review.
How often is Brand New (UnderConsideration) published?
Brand New (UnderConsideration) is published daily / weekly.
Who writes Brand New (UnderConsideration)?
Brand New (UnderConsideration) is written by Armin Vit & Bryony Gomez-Palacio. Armin Vit and Bryony Gomez-Palacio are the co-founders of UnderConsideration.
About the Author: Armin Vit & Bryony Gomez-Palacio
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