3-2-1 Thursday

The most wisdom per word of any newsletter on the web. Every Thursday, James Clear shares 3 ideas, 2 quotes, and 1 question to help you build better habits and live a more productive life.

About 3-2-1 Thursday

3-2-1 Thursday is one of the most popular newsletters in the world. Each issue delivers a concise burst of inspiration and practical advice. James Clear extracts deep insights from various disciplines including biology, neuroscience, and psychology to provide actionable frameworks for personal growth.

What Makes This Newsletter Unique

The newsletter is famous for its '3-2-1' format: 3 ideas from James, 2 quotes from others, and 1 thought-provoking question for the reader. It is designed to be read in less than 5 minutes while providing lasting value.

Who Should Subscribe?

Ideal for anyone looking to improve their daily routines, master their focus, and understand the mechanics of habit formation. It is particularly popular among high performers and those interested in systems-based progress.

Content Format

Three short ideas, two inspiring quotes, and one self-reflection question.

Recent Newsletter Issues

Jan 30, 2020

3-2-1: On mental toughness, self-awareness, and providing value

Ideas on handling pressure and the true meaning of value.

Pricing & Subscription Options

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Our Take: Pros & Cons

Pros

  • Extremely concise and high signal-to-noise ratio
  • Actionable advice based on proven habit research
  • Provokes deep self-reflection through the weekly question
  • Consistent and reliable weekly delivery

Cons

  • May feel too short for those seeking deep dives
  • Heavily focused on personal habits vs external systems

Frequently Asked Questions

How often is 3-2-1 Thursday published?

3-2-1 Thursday is published weekly.

Is 3-2-1 Thursday free?

Yes, 3-2-1 Thursday is completely free to subscribe.

Who writes 3-2-1 Thursday?

3-2-1 Thursday is written by James Clear. James Clear is the author of the #1 New York Times bestseller Atomic Habits.

About the Author: James Clear

J

James Clear

James Clear is the author of the #1 New York Times bestseller Atomic Habits. His work has been featured in the New York Times, Time magazine, and the Wall Street Journal. He focuses on habits, decision-making, and continuous improvement.

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