Not Boring
by Packy McCormick
Business strategy and tech analysis that's actually interesting. Packy McCormick writes deep dives on companies, industries, and ideas that are shaping the future.
About Not Boring
Not Boring is a business newsletter that aims to make business strategy, tech, and investing actually interesting to read. Packy McCormick's deep dives have become must-reads in startup and investing circles. The newsletter started in 2019 under a different name and was rebranded to Not Boring in 2020. It has grown to over 250,000 subscribers and generates millions of dollars annually through sponsorships and premium subscriptions.
What Makes This Newsletter Unique
Packy's superpower is making complex business topics genuinely enjoyable to read. His essays are thoroughly researched, thoughtfully analyzed, and written with a voice that keeps readers engaged through 5,000+ word deep dives. Not Boring has also expanded to Not Boring World, featuring writing from guest contributors including founders, researchers, investors, and other experts.
Who Should Subscribe?
Not Boring is ideal for: - Startup founders seeking strategic insights - Investors researching companies and trends - Operators looking to understand successful businesses - Anyone interested in tech and business strategy - Readers who appreciate well-written, in-depth analysis If you've ever thought business writing was boring, Packy's newsletter might change your mind.
Content Format
Not Boring publishes: - Tuesday essays: Deep dives on companies, industries, or concepts - Friday essays: Additional analysis and ideas - Not Boring World: Guest essays from experts - Sponsored deep dives: Company profiles with full editorial control - Premium content for subscribers
Recent Newsletter Issues
Pricing & Subscription Options
Free + Premium
- Twice weekly emails
- Free tier with core content
- Premium tier with extra features
- Unsubscribe anytime
Free essays + Premium subscription for additional content and community
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Our Take: Pros & Cons
Pros
- Genuinely engaging business writing
- Thorough research and analysis
- Unique perspective on companies and trends
- Free essays are substantial and valuable
- Guest contributors add diverse viewpoints
- Active community of smart readers
Cons
- Long essays require time commitment
- Publication schedule can be irregular
- Some sponsored content (clearly labeled)
- Optimistic/bullish tone on tech
Frequently Asked Questions
How long are Not Boring essays?
Essays typically range from 3,000 to 7,000+ words. Packy does deep dives, not quick takes. Budget 15-30 minutes for a full read.
Is the free version worth it?
Absolutely. The free Not Boring essays are substantial and high-quality. Premium adds more content and community access.
How does Packy make money?
Not Boring generates revenue through sponsorships, premium subscriptions, and sponsored deep dives (which Packy maintains editorial control over).
What's Not Boring World?
Not Boring World is an expansion featuring guest essays from founders, investors, researchers, and other experts on various topics.
How often does Not Boring publish?
Packy typically publishes on Tuesdays and Fridays, though the schedule can vary depending on the depth of the essay.
About the Author: Packy McCormick
Packy McCormick
Packy McCormick is the founder of Not Boring, which he started in 2020 while unemployed with a kid on the way. He chose to write a free newsletter for 400 subscribers over finding a traditional job. Three years later, Not Boring became the #1 Business newsletter on Substack. Before Not Boring, Packy worked in strategy and business development. He's also an active angel investor and advisor to startups.
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