Data-driven guidance through pregnancy, parenthood, and beyond. Emily Oster, economist and bestselling author, translates scientific research into actionable parenting insights.
About ParentData
ParentData translates the latest scientific research into answers to questions parents have in their daily lives. Founded by economist Emily Oster, the platform has over 1,300 articles covering trying to conceive, pregnancy, parenting, and personal health. In 2024, ParentData introduced personalized subscriptions allowing users to select newsletters based on their life stage — from pregnancy to babies and toddlers to big kids to hormonal health.
What Makes This Newsletter Unique
Emily Oster brings an economist's analytical rigor to parenting questions that are usually answered with anecdotes or outdated advice. Her data-driven approach cuts through parenting myths and helps parents make confident, informed decisions. Unlike most parenting content, ParentData examines the actual research and explains what the data does (and doesn't) say about common parenting concerns.
Who Should Subscribe?
ParentData is ideal for: - Expecting parents wanting evidence-based pregnancy guidance - New parents navigating the early years with data - Parents tired of conflicting advice and myths - Anyone who appreciates research-backed decision making - Fans of Emily Oster's books If you want parenting advice grounded in actual research rather than guilt and fear, ParentData delivers.
Content Format
ParentData offers: - Weekly newsletters tailored to your life stage - Deep dives into specific parenting topics - Research summaries and data analysis - Podcast episodes with Emily and guests - Q&A sessions for premium subscribers
Recent Newsletter Issues
Pricing & Subscription Options
Free + Premium
- Weekly emails
- Free tier with core content
- Premium tier with extra features
- Unsubscribe anytime
Free tier with limited access + Plus and Premium subscriptions for full access
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Our Take: Pros & Cons
Pros
- Evidence-based approach cuts through myths
- Written by respected economist and author
- Personalized newsletters by life stage
- Over 1,300 articles in archive
- Podcast adds additional value
- Books provide deeper context
Cons
- Premium needed for full access
- Data-focused approach may not resonate with all
- Some topics lack definitive research
- US healthcare context primarily
Frequently Asked Questions
Who is Emily Oster?
Emily Oster is a professor of economics at Brown University and bestselling author of parenting books including Expecting Better, Cribsheet, and The Family Firm.
Is ParentData free?
ParentData offers a free tier with limited access. Plus and Premium subscriptions provide full access to all 1,300+ articles and additional features.
What life stages does ParentData cover?
ParentData covers trying to conceive, pregnancy, babies and toddlers, big kids, and hormonal health.
Is there a podcast?
Yes, ParentData has a podcast with Emily Oster discussing parenting topics and interviewing experts.
How is ParentData different from other parenting content?
ParentData examines actual research data rather than relying on tradition, anecdotes, or fear-based advice. Emily brings an economist's analytical approach to parenting questions.
About the Author: Emily Oster
Emily Oster
Emily Oster is a professor of economics at Brown University with a PhD from Harvard. She's the bestselling author of Expecting Better, Cribsheet, The Family Firm, and The Unexpected, which have collectively sold over 1 million copies. Emily founded ParentData to provide data-driven answers to parenting questions, bringing the same rigorous analysis from her academic work to everyday parenting decisions.
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