The Skimm (Daily)
by Carly Zakin & Danielle Weisberg
Daily news, Skimm'd. The Skimm delivers a morning briefing of the top stories in news, politics, and business, written in a conversational tone designed for the busy millennial woman.
About The Skimm (Daily)
The Skimm started the 'morning digest' revolution. Its daily email is famous for its conversational, 'best friend' tone and its ability to explain complex geopolitical shifts using relatable analogies. It has expanded beyond just news into deep verticals for personal finance ('Skimm Money') and wellness, making it a comprehensive lifestyle companion for millions of women.
What Makes This Newsletter Unique
Conversational Clarity. It makes the world's most complex and intimidating news feel accessible and actionable.
Who Should Subscribe?
Busy women who want to stay informed about the world while getting practical advice on their money and health.
Content Format
A long, highly-structured morning email with sections for 'The Big Story', 'Quote of the Day', and 'Skimm Picks'.
Pricing & Subscription Options
Premium Newsletter
- Daily emails
- Unsubscribe anytime
Free daily email + 'Skimm Money' and 'Skimm Well' vertical tracks
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Our Take: Pros & Cons
Pros
- Extremely easy and engaging to read
- Excellent personal finance and wellness advice
- Strong community and brand identity
Cons
- Conversational tone can sometimes feel a bit 'fluffy' for hard news junkies
- Very high-volume (daily + multiple verticals)
Frequently Asked Questions
Is it only for women?
While female-centered, the news summaries are universal and used by readers of all genders.
How often is The Skimm (Daily) published?
The Skimm (Daily) is published daily.
Who writes The Skimm (Daily)?
The Skimm (Daily) is written by Carly Zakin & Danielle Weisberg. The Skimm was founded in 2012 by former NBC News producers Carly Zakin and Danielle Weisberg to fit the news into the routines of busy women.
About the Author: Carly Zakin & Danielle Weisberg
Carly Zakin & Danielle Weisberg
The Skimm was founded in 2012 by former NBC News producers Carly Zakin and Danielle Weisberg to fit the news into the routines of busy women. It has grown into a major media brand reaching millions.
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