The Strategist (NYMag)
by New York Magazine Editors
Deeply researched shopping. The Strategist provides daily, expert-vetted recommendations for everything from the best white t-shirt to the most reliable skincare, designed to help you buy better.
About The Strategist (NYMag)
The Strategist is the 'Wirecutter for style and design'. Its daily newsletter delivers incredibly specific, highly researched recommendations. It's famous for its 'What I Can't Live Without' series—where celebrities reveal their actual favorite items—and its ability to find the 'perfect' version of mundane objects. It treats shopping as a serious editorial craft.
What Makes This Newsletter Unique
Rigorous Curation. Unlike sites that just list 'trending' items, The Strategist actually tests and vets every recommendation, ensuring high utility and design value.
Who Should Subscribe?
People who hate bad purchases and want the definitive, expert-vetted 'best' versions of everything they buy.
Content Format
A sophisticated daily email with one 'Deep Dive' recommendation and 4-5 'Best of' category links.
Pricing & Subscription Options
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- Daily emails
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Our Take: Pros & Cons
Pros
- Exceptional research and testing standards
- Very high design and utility aesthetic
- Excellent at finding 'holy grail' products in every category
Cons
- Heavily focused on shopping (consumerism)
- Can be very US/NYC-centric regarding availability
Frequently Asked Questions
Is it better than Wirecutter?
Wirecutter is better for tech and appliances; The Strategist is better for style, home, and 'lifestyle' objects.
How often is The Strategist (NYMag) published?
The Strategist (NYMag) is published daily.
Who writes The Strategist (NYMag)?
The Strategist (NYMag) is written by New York Magazine Editors. The Strategist is the shopping and product vertical of New York Magazine.
About the Author: New York Magazine Editors
New York Magazine Editors
The Strategist is the shopping and product vertical of New York Magazine. It is built on the magazine's long history of service journalism and rigorous testing.
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