Water & Music
by Cherie Hu
Making sense of the music-tech trends. Cherie Hu and her team deliver deeply researched analysis on the business models and technologies shaping the future of music.
About Water & Music
Water & Music is the 'Think Tank' of the music industry. Its weekly newsletter is famous for its 'Data-Driven Reports'—instead of simple news, Cherie and her collaborative team of researchers provide long-form investigations into topics like AI ethics or virtual concerts. It's unique for its 'Collaborative Research' model; paying members can actually participate in the research and data gathering. It is an essential read for anyone who wants to be on the absolute cutting edge of how technology is disrupting the way music is made, sold, and heard.
What Makes This Newsletter Unique
Forensic Analysis. They provide the deepest, most rigorous analysis of music-tech trends available to the public.
Who Should Subscribe?
Decision-makers, researchers, and innovators who need to understand the structural changes in the music economy.
Content Format
A high-quality weekly email featuring one 'Deep Dive Essay' and a 'Market Intelligence' roundup.
Pricing & Subscription Options
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Free weekly briefing + Paid membership for deep-dive research and community
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Our Take: Pros & Cons
Pros
- Unrivaled depth of research and data analysis
- Focuses on the future (AI, Web3) rather than just the present
- Outstanding community of industry experts
Cons
- High level of complexity (can be intellectually dense)
- Significant content is reserved for paying members
Frequently Asked Questions
Is it just for tech people?
No, while tech-heavy, it's essential for anyone in music business who wants to avoid being blindsided by the next major industry shift.
How often is Water & Music published?
Water & Music is published weekly.
Is Water & Music free?
The pricing for Water & Music is Free / Paid. Free weekly briefing + Paid membership for deep-dive research and community.
About the Author: Cherie Hu
Cherie Hu
Cherie Hu is a leading award-winning music business journalist and the founder of Water & Music. She has written for Billboard, Forbes, and NPR, and is an expert on the intersection of music and technology.
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