Best SaaS Newsletters: Top 10 for Founders & Product Teams in 2026Looking for the best SaaS newsletters to stay ahead in the software-as-a-service industry? We've curated the top 10 newsletters that deliver actionable insights on product development, growth strategies, pricing, and SaaS metrics.
Best SaaS Newsletters: Top 10 for Founders & Product Teams in 2026
"Looking for the best SaaS newsletters to stay ahead in the software-as-a-service industry? We've curated the top 10 newsletters that deliver actionable insights on product development, growth strategies, pricing, and SaaS metrics."
Lenny Rachitsky's newsletter is the gold standard for product management and growth in SaaS. Every Wednesday, Lenny delivers deeply researched articles on product strategy, growth tactics, and career advice for PMs. What makes it stand out: original research with data from 100+ companies, actionable frameworks you can implement immediately, and interviews with product leaders from Airbnb, Stripe, and Netflix.
Recent Topics
PLG Strategies Pricing Psychology Building Product Culture Marketplaces
Frequency
Weekly (Wed)
Price
Free + Premium ($15/mo)
Best For
Product Managers, Founders
Why we recommend it
"Consistently the most valuable SaaS newsletter in our inbox. Worth the premium upgrade if you are serious about product growth."
Jason Lemkin and the SaaStr team provide a daily masterclass in B2B SaaS. From hiring your first VP of Sales to scaling beyond $100M ARR, SaaStr covers the hard truths of building a software business. It's the most comprehensive documentation of the SaaS founder journey available today.
Recent Topics
Sales Hiring Churn Reduction Venture Capital Scaling Sales
Frequency
Daily
Price
Free
Best For
SaaS Founders, CEOs
Why we recommend it
"Unmatched depth in B2B SaaS metrics and founder playbooks. The daily frequency ensures you're always learning."
Arvid Kahl built, scaled, and sold a SaaS company — and now shares every lesson he learned along the way. The Bootstrapped Founder is the essential newsletter for SaaS entrepreneurs who want to build profitable businesses without venture capital. Honest, tactical, and deeply empathetic to the solo founder journey.
Recent Topics
Bootstrap Strategy Audience Building Product-Market Fit Indie SaaS
Frequency
Weekly
Price
Free
Best For
Bootstrapped Founders, Indie Hackers
Why we recommend it
"The best newsletter for bootstrapped SaaS founders. Arvid Kahl speaks from real experience building and exiting a SaaS business."
Kyle Poyar delivers data-driven insights on SaaS growth, pricing, and go-to-market strategy. As a partner at OpenView, he has access to benchmark data from hundreds of SaaS companies — and shares those insights in clear, actionable formats. Each issue tackles a specific growth challenge with real data.
Emily Kramer (former VP Marketing at Asana and Carta) shares practical B2B marketing advice from the trenches. MKT1 provides actionable frameworks for SaaS marketing teams — from positioning and messaging to demand generation and marketing org design.
Recent Topics
B2B Positioning Demand Gen Marketing Org Design SaaS Messaging
Frequency
Bi-weekly
Price
Freemium
Best For
SaaS Marketers, Marketing Leaders
Why we recommend it
"Marketing advice from someone who's actually led marketing at billion-dollar SaaS companies. Rare credibility in the space."
ProfitWell (now Paddle) sits on subscription data from thousands of SaaS companies, and Recur Now shares the trends they see. Each issue provides data-backed insights on churn, retention, pricing, and the overall health of the SaaS economy. It's the closest thing to having a SaaS market research team.
The #1 technology newsletter on Substack. Gergely Orosz delivers weekly deep dives into how Big Tech and high-growth startups actually build software. For SaaS teams, his insights on engineering management, team structure, and technical decision-making are invaluable.
Recent Topics
Engineering Management Big Tech Culture System Design Tech Compensation
Frequency
Weekly
Price
Freemium ($15/mo)
Best For
Senior Engineers, Engineering Managers
Why we recommend it
"Essential reading for SaaS CTOs and engineering leaders. Gergely's insider knowledge of how top teams build software is unmatched."
In-depth company building advice from the founders and operators behind First Round Capital's portfolio (which includes Uber, Roblox, and Notion). First Round Review publishes the kind of tactical startup advice that used to require expensive consultants — from pricing strategy to building your first sales team.
Recent Topics
Hiring Product Strategy Fundraising Company Culture
Frequency
Weekly
Price
Free
Best For
Startup Founders, Operators
Why we recommend it
"The most actionable startup advice from real operators who have built iconic SaaS companies."
Packy McCormick writes the most compelling business strategy essays on the internet. Not Boring frequently covers SaaS companies, business models, and platform dynamics with the depth of a McKinsey case study but the readability of a great blog post.
Recent Topics
Business Models Tech Strategy Venture Capital Company Deep Dives
Frequency
Twice weekly
Price
Freemium
Best For
Founders, Investors, Strategists
Why we recommend it
"The most original strategic thinking on tech businesses. Packy's SaaS company deep dives are consistently brilliant."
CB Insights delivers tech market intelligence with a sense of humor. Their newsletters blend venture capital data, emerging tech analysis, and industry research into formats that are surprisingly entertaining. For SaaS founders, their market maps and funding data are indispensable.
Recent Topics
Startup Funding Industry Trends Market Maps Emerging Tech
Frequency
Multiple weekly
Price
Free
Best For
VCs, Founders, Analysts
Why we recommend it
"Data-driven SaaS market intelligence. Essential for founders tracking competitive landscapes and funding trends."
Our team subscribes to 100+ SaaS newsletters and evaluates them based on:
Content Quality (40%): Originality and depth of SaaS-specific insights.
Consistency (25%): Publishing schedule reliability and sustained quality.
Expertise (20%): Author background and real-world SaaS experience.
Community Feedback (15%): Subscriber reviews and testimonials.
We update this list quarterly based on new newsletters entering the space and quality changes in existing ones. Last evaluation: February 2026.
How We Selected These Newsletters
Our editorial team spent 200+ hours researching and evaluating newsletters
across all major categories. We personally subscribe to each newsletter on
this list and evaluate new editions monthly to ensure this collection
remains the definitive resource for curating your inbox.
Content Quality
Originality, depth, and actionable insights that provide real value to readers.
Consistency
Regular publishing schedule without spam, respecting the user's inbox.
Engagement
Active community, high open rates, and positive subscriber feedback.
Growth
Strong subscriber momentum and high retention rates over the past year.
Last review cycle completed: January 2025. Quarterly updates scheduled for
April, July, and October.
Frequently Asked Questions
Q. How often is this list updated?
We update this list quarterly, with the last update in February 2026. We monitor newsletter quality monthly and swap entries if quality declines.
Q. Are these newsletters free?
Most newsletters on this list are free, but we've included premium options worth the investment. Each entry clearly shows pricing metadata.
Q. How do I subscribe to these newsletters?
Click on any newsletter name to visit its dedicated page with full details, reviews, and direct subscription links.
Q. Can I suggest a newsletter for this list?
Yes! Use our submission form in the navbar to recommend newsletters. We review every submission manually.